THE TABLE TYKE
Paid Ads Launch | Growth Marketing | New Product Launch
“I still can’t believe how much my sales have exploded since Parker helped us build our Meta and Google ads strategy. I finally have a channel I own. Parker has been so much more than a marketing consultant. He’s been a partner, providing guidance on new product launches, giving our brand a whole new path!”
Berlyn Haughton, Founder
The Overview
The Table Tyke is the first silicone placemat with a table edge bumper designed to protect toddlers’ and kids’ mouths from hard table edges and dirty tables.
The brainchild of a busy mom of two boys, Berlyn Haughton, The Table Tyke had driven sales almost exclusively through Amazon when she came to me. This put her in a tough spot. All her eggs were in one basket, and as fees and expenses rose, Amazon became a harder and less profitable channel to operate.
She wanted to build her own ecommerce business where she owned the customer relationship. That’s where I helped.
With a sprint launch over the holidays, we launched Meta and Google ad campaigns to test and validate how well she could convert customers on her own channel. Turns out, it was a huge success. In just a couple weeks, we drove more than $52K in sales, and would have driven even more if we hadn’t sold out of inventory.
Since launching the test, we’ve continued to run her paid ad efforts with great success. Year to date, we’ve put her on a 7-figure sales trajectory, up 300% increase from last year.
The Results
+308%
+308% YoY increase in sales
7-Figure
A 7-figure sales trajectory and owned channel.
Ready to grow your business?
Growing your business shouldn’t be a mystery. Your marketing should work and it should be easy. All it takes is scheduling a call today.