GroundWorx is a high-tech company with a revolutionary soil sensor and turf management platform for the golf industry.
They struggled to explain in language their customers could understand how their platform could help them develop superior quality grass and reduce costs for their golf course. It was holding them back from having a successful business launch.
What GroundWorx needed was a clear message so their customers engaged with their brand and key marketing assets to help them reach their ideal customers for their initial product launch.
Project work: Clear brand message guide, website copywriting, social media guide, sales trifold brochure, sales keynote presentation
Flashpoint Building Systems
Flashpoint is a startup company in the construction industry with groundbreaking technology that can transform the way wood-frame construction is built.
Before working together, the Flashpoint team struggled to explain clearly how their technology could help their customers save time and money by reducing subfloor layout errors which are a major problem.
With a clear message and the confidence to talk about their business the right way, the Flashpoint team nailed their pitch and won 1st place in the Hacking For Homebuilding Entrepreneurship Competition, winning a $10,000 cash prize.
Project work: Clear brand message guide, company video script
Monarch & Mallard Furniture
Monarch & Mallard has amazing furniture imported from all over the world, but they didn’t have a website that showcased the beauty of their product and a marketing strategy to attract and convert shoppers into buyers.
One week after implementing their marketing plan and redesigning their website, Monarch & Mallard had their first-ever sale online!
Since then, they’ve had hundreds of customers visit their showroom and buy their furniture after discovering them online.
Project work: Marketing strategy, brand script, website redesign, PDF lead generator, product copywriting, customer testimonials
PDF Lead Magnet
A key part of the marketing strategy for Monarch and Mallard was to attract new potential customers. In order to do this, we created a free PDF lead magnet for potential customers to download. Monarch and Mallard’s customer base has a keen eye for design but often needs a bit of help figuring out how to decorate and design a room, so we made the PDF download all about designing the perfect room.
Coordinated with the launch of a new business, Hoyt Interiors needed a marketing strategy, brand script, and new website that showcased their amazing interior decorating work.
With a clear message that identifies their customer’s pain points, we built a website that showcased their incredible decorating work and led customers to schedule consultations, the first step in on-boarding a new client.
Project work: Marketing strategy, brand script, website design, copywriting