After clarifying what makes ValvoMax products unique, I rewrote the homepage and key product pages with the goal of increasing conversions.
We focused on 4 things:
- Naming and claiming the key value proposition of ValvoMax products: Change your oil in 10 minutes or less with no mess.
- Clearly communicating the key benefits of the products.
- Elevating his brand with proof and authority stats.
- Cross-selling suggested products on each page to increase average order value.
For email, we set up Klaviyo, reengaged the cold email list, and then created key email automation flows, including a four-part welcome series that shared ValvoMax’s story and why customers had to buy his products. Our goal was to turn first-time customers into die-hard fans.
Conversion Rate Increase
Leading to thousands of extra revenue generated monthly.
Revenue From Email
In First Quarter
On pace to add 6-figures in revenue through email this year.
1. Added proof in key areas:
- 5-star review count above the product name to see proof early.
- Review snippet just below CTA button.
- YouTube review from car influencer Scotty Kilmer.
2. Grouped all valves into one product page to drive product-specific traffic.
- Before there were multiple different Quick Twist Valve product pages because each had a different fitting. This meant traffic promoting the valve couldn’t go to a single product landing page. We now have a drop-down menu item in the product page we drive traffic to.
- This makes the product collection pages much easier to navigate and groups all reviews into one page.
3. Reduced CTAs to 1 “Buy It Now”.
4. Made product photos more visible.
5. Added risk reducers to reduce abandonment.
- Free returns
- Lifetime warranty
- 100% satisfaction
6. Created a user-friendly product benefit and features section.
- Before product descriptions were either hidden or too long when expanded. We turned these into easy-to-read product description tabs.
7. Added relevant cross-sell section with products most likely to be added on.
8. Added value proposition section highlighting all the benefits of the Quick Twist Valve.
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