VALVOMAX
Email Marketing
The Overview
ValvoMax is an e-commerce brand that makes DIY car oil changes faster, easier, and cleaner. ValvoMax started when the founder Mike invented a revolutionary oil drain valve which quickly gained traction and grew a loyal base of customers.
Over a couple of years, he built a list of more than 10,000 email subscribers but hadn’t sent a single email. Yes, you heard it right…10,000+ customers and not one email sent! That’s where I stepped in to help.
The Solution
Since this was creating the entire email marketing sequence from scratch, we focused on the following core setup:
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- Set ValvoMax up on Klaviyo, importing the customer list and cleaning old, duplicate, and fake emails.
- Created core automation flows including a multi-part welcome, abandon, post-purchase, and cross-sell flow to drive sales and brand loyalty. With the welcome series, we created a 6-figure revenue flow by sharing the founder’s passion behind the product, and why customers had to buy his products. Our goal was to turn first-time customers into repeat, die-hard fans.
- Since ValvoMax hadn’t sent an email in 6+ years, we had to warm the customer list carefully to avoid ending in SPAM inboxes. This meant sending a compelling offer to key customer segments before broadening our approach.
- Finally, we created thoughtful and relevant weekly email campaigns to drive additional sales.
The Results
$130,400
In one year since implementing the flows and campaigns, sales attributable to email has surpassed $130k.
6-FIGURE
With a high-converting popup and thoughtfully crafted content, the welcome series in the first year produced more than $100k in revenue.
$17,000
Drove more than $17k in sales from monthly campaigns in first 3 months, handing the execution back over to the team.
Ready to grow your business?
Growing your business shouldn’t be a mystery. Your marketing should work and it should be easy. All it takes is scheduling a call today.