Flashpoint is a startup company in the construction industry with groundbreaking technology that laser engraves building information directly onto the subfloor sheathing, transforming the way wood-frame construction is built.
Before working together, the Flashpoint team struggled to explain clearly how their technology could help their customers save time and money by reducing subfloor layout errors which are a major problem. Making sure projects are built right the first time is critical to the profitability of a construction project especially now with difficult challenges caused by labor shortages and supply cost increases.
What Flashpoint needed was a clear message (a brandscript and company one-liner elevator pitch) that captured their customer’s attention and a company video that showcased their innovative solution for homebuilding. Their video was instrumental in helping new leads see the value in their service and how Flashpoint could help their construction projects.
Clear Brand Message
A Video Script That Sells
1st Place – Boise Entrepreneur Week
With a clear message and the confidence to explain how they could transform the way their customers built, the Flashpoint team nailed their pitch and won 1st place in the Hacking For Homebuilding Entrepreneurship Competition.
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