#10 Going bananas for business with Morgan Lerner, GoNanas

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In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas. GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods.

From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations.

Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas’ community-building efforts through their ambassador program, fostering strong connections with customers.

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What was covered:

From dorm room startup to national brand – the GoNanas journey
Growing to $1M+ in sales through monthly flavor drops
How GoNanas built a highly engaged ambassador program to help with product and retail launches
Developing successful collaborations with other brands like Salt & Straw
Marketing with micro vs. macro influencers and brand collaborations