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SHOW NOTES

In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills. Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed.

Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business.

What was covered:

• From corporate life to entrepreneurship: The Table Tyke journey
• Product development: Identifying market needs and evolving the product
• Brand positioning: Building trust and navigating startup challenges
• The role of social media: How TikTok went viral for Table Tyke
• Behind the scenes of Shark Tank: Preparing for and appearing on the show

Customer-focused success: Overcoming challenges and maintaining a customer-first approach

GUEST DETAILS

Website: https://thetabletyke.com/
Instagram: https://www.instagram.com/thetabletyke/
Facebook: https://www.facebook.com/TheTableTyke/
YouTube: https://www.youtube.com/@thetabletyke
TikTok: https://www.tiktok.com/@thetabletyke