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where all great marketing starts

where all great marketing starts

  For many owners and entrepreneurs, marketing feels like a mystery. I’m talking - you just got approached by street magician David Blaine and he blew your mind with some crazy card trick and...

Marketing Mistakes

Marketing Mistakes

99% of businesses I come across make 4 major marketing mistakes. Ok, ok…99% may be a bit of an exaggeration.  Let me correct myself.   98% of businesses I come across make 4 major marketing...

You know more than you think you know

You know more than you think you know

Monday night I slept horribly. It was one of those nights. I fell asleep fine, but I woke up around 3 am with my mind spinning. What I needed to do Who I had to follow up with The email I needed to...

How to be unforgettable

How to be unforgettable

What have you done to be unforgettable in your customers’ minds? I’ve been thinking about this question a lot recently, but in a slightly different context. I just got back from the memorial service...